Fold events

Our February Marketeer event sparked bold ideas, insights & future collabs. Juliane Beard, Director of Research at Mindlab. Her session, “Brains, Biases, and Brand Loyalty: A Research-Driven Guide to Consumer Resonance Across All Touchpoints,” explored how unconscious biases shape purchasing decisions and what that means for marketers.

At our February Creative Community mixer, we had the unique privilege of welcoming Tim Cheery-Jones, a professional puppeteer, who led an engaging talk about his career and experiences in the world of puppetry.

At the end of talk Tim invited everyone to take part in the creative mixer, this time placing googly eyes onto everyday objects and transforming them into quirky, character-filled creations!

We were lucky enough to have expert copywriter, Andrew Boulton, join us for our first Creative Community Mixer of the year.

Andrew came to talk to us about copywriting, creativity, comedy sketches, tiny stories, terrible insults, inattentive bumblebees, a mysterious pub poem and the truly horrific things hedgehogs get up to!

The Fold hosted Jade Snelson an ADHD Advocate, who shared invaluable insights on ADHD in the workplace. From identifying key ADHD traits to understanding how they manifest in individuals, Jade provided some great tips for managing ADHD and unlocking its unique strengths.

Our June Creative Community Mixer saw Mark Teece from Cogent, showcase real examples from brands and businesses who have successfully built, engaged and activated community online through social media.

Alongside this we ran our first ‘Creative Community Mix-up’. Guests were given a fictional thought-provoking Marketing brief and given 30 minutes to craft their ideas. Congratulations to the winners!

Claire Ferreira - Founder of Mums in Marketing headlined our May Marketeer event on 23rd May. Claire talked about how building communities can change your marketing forever.

On 26th April alongside Yas Shilton, we hosted a Pecha Kucha event at The Fold. It means 'chit-chat' in Japanese and is a unique presentation style used for storytelling, whereby presenters have 20 slides, each graced with a brief 20-second narration.

Great to see so many people at The Fold share ideas and connect with others visually, concisely and memorably.

Thanks to Abigail Dixon FCIM/ICF who shared how to have a successful and fulfilling marketing career

And a big thank you to our panellists Tony Munro, Alison Aldridge and Nigel Thorley for discussing some of the key challenges marketers face today

The event saw Beyond the Book's Emma Head speak about standing out on LinkedIn whilst Cogent's Carl Ebanks and Junction Eleven's David Goode discussed how AI can help enhance creativity and productivity.

Great to see so many join us at The Fold, in the heart of Leamington’s Creative Quarter 

We're thrilled to have been part of BBC Bring the Drama festival at The Fold alongside SAE Institute UK!

From sessions with Motionhouse to lighting workshops, we've been igniting passions for the stage and screen.

We heard all about generative AI and how to use it from Cogent's CEO, Ian Gathard and Digital Director, Carl Ebanks along with an empowering talk from Jo Bird on personal branding and how to mascot yourself.

Thank you to all that came, it was a packed event and we hope you went away feeling very inspired.

And to those we couldn't fit in, don't worry! There will be more to come 

We were lucky enough to have the wonderful Gwyn March from the IPA (Institute of Practitioners in Advertising) share how the little things you do can help you (and others) become more resilient in life.

"Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time." - Thomas A. Edison.

Lights, camera, action!

We held our very first Fold48 film competition, showcasing the incredible talent within our community.

The filmmakers were given a character, an object, and a line to turn into an original film within a 48-hour timeframe.

The top 5 films were premiered right here at The Fold, impressing the judges and audience.